ICE Channel Partner Self-Assessment
Integrity
You follow your program guidelines. Even when a direct deal looks more profitable, you protect the rules that build long-term partner trust.
Consistency
You don’t change the rules every time something shifts. The strongest programs hold steady, giving partners confidence to invest for the long term.
Execution
You don’t overpromise. You deliver. Partners make progress because the program gives them exactly what they need to succeed.
Is Your Program Ready for the Next Level?
When Direct Pressure Hits
A major deal comes through your partner. Then the customer asks to buy directly from you for a discount. Your team says take it.
What do you do?
Launch or Hold?
You just signed a new partner. They’re eager to start selling, but onboarding isn’t ready. You could give them early access and fix it later, or wait until it’s ready.
Rules or Relationship?
A long-time partner missed their number again. Your program says they drop a tier. They’ve been loyal for years.
Do you follow the policy or make an exception?