How we engage
Lead, build or advise: three ways to work with BOS.
The difference is who carries the accountability. Most engagements start with a 30-minute conversation, then settle into the model the situation actually needs.
Lead
Fractional executive leadership
Sometimes the gap is not one more salesperson. It is the absence of a commercial leader with the authority to make decisions and the accountability for results. Bob Moore takes that role himself, inside your business, for a defined number of days per month.
- Fractional President: owns the commercial operation, from strategy and pricing to partners, hiring and P&L.
- Fractional GM: runs a business unit, region or new-market operation end to end.
- Fractional CRO: builds the revenue system, from pipeline and forecast to sales and channel performance.
- Fractional CMO: sharpens positioning and builds the demand and partner marketing behind the pipeline.
The commitment is set by what the commercial plan requires, not by a package. It scales down as your own team grows into the roles, and a well-run mandate ends with a successor in place.
Start with a conversation
Thirty minutes with Bob Moore to talk through the commercial problem and whether BOS is the right fit.
Book a 30-minute conversationOr take the readiness assessmentBuild
Business development and commercial execution
For companies that already have capable leadership and need execution, partners or channels. No fractional executive role is required: BOS does the commercial work alongside your team, reports to your leadership, and hands it over running.
Business development and new customer acquisition
Target accounts, opportunity development and the first deals in a new segment or territory, run against a measured pipeline.
Strategic partnerships and alliances
Technology, OEM and go-to-market partners identified, qualified and structured so both sides know what they are committing to.
Distributor, dealer and integrator channels
Partner segmentation and channel design built around who actually sells, installs and supports your product.
Partner recruitment, activation and performance
Recruitment against sell-through criteria, onboarding, a first-90-days plan, and partner performance measured on results, not activity.
Market entry and commercialization
Market mapping, route-to-market, pricing that holds margin across tiers, and the commercial operations a new market needs.
Sales and marketing execution
Coverage, pipeline stages, CRM discipline and forecasting, plus positioning, partner enablement and demand creation behind the channel.
Practical AI in commercial workflows
Within a build engagement, we identify where AI tools can genuinely improve commercial work, such as business development research, partner enablement, sales and marketing execution and reporting, and help your team apply and adopt them. The selection is business-led: each use starts from a commercial problem, has a named owner, and is judged against measures agreed up front. We use and configure existing tools; we are not a software developer or an AI agency.
For owner-run businesses looking for help with missed inquiries, paperwork or team AI tools, explore BOS AI Services.
Advise
Targeted advisory engagements
For leadership teams that own execution and want an experienced operator’s judgment on a specific, high-stakes question. Defined scope, defined duration, direct answers.
- Commercial strategy, pricing and channel economics reviews
- Go-to-market plans tested before major spend
- Partner program and distributor portfolio reviews
- Commercial operating model and sales and marketing productivity
- Where AI can practically improve business development, partner enablement, sales and marketing execution and reporting, and who should own it
- Leadership team working sessions on a specific decision
Choosing the right model
Who carries the accountability?
The right model depends on where the gap is. The first conversation is about finding that out.
| Model | Accountability | Shape | Best when |
|---|---|---|---|
| Lead | Bob Moore, inside your company | Defined days per month; ongoing mandate with a planned handover | No one is setting commercial direction |
| Build | Shared: your leadership owns the plan; BOS executes alongside your team | Program with milestones and handover | Leadership exists; execution capacity does not |
| Advise | Your leadership team | Defined question, scope and duration | The decision is clear and the stakes are high |
If the product is strong and the commercial engine is not, let’s talk.
Thirty minutes with Bob Moore to talk through your commercial situation and whether fractional leadership, a build engagement or targeted advice is the right fit.