Fractional executive leadership for technology manufacturers
Senior commercial leadership that turns technology into revenue.
Bob Moore steps into your company personally as fractional President, GM, CRO or CMO, with the authority to set commercial direction and accountability for the results. If your leadership team is already capable and what you need is execution, partners or channels, BOS also takes on business development and commercial execution on its own.
Deepest experience in physical security and other technically complex products sold through distributors, dealers and integrators.
Two ways to buy
Leadership, or execution. Start with whichever you are missing.
You need a senior commercial leader
Bob Moore takes the seat himself as fractional President, GM, CRO or CMO, with decision rights and accountability for the numbers.
- Fractional President: commercial direction and P&L
- Fractional GM: a business unit, region or new market
- Fractional CRO: pipeline, forecast and revenue
- Fractional CMO: positioning, partner marketing and demand
You have the leadership. You need execution.
Capable leadership teams bring BOS in to win customers, partners and channels, without a fractional executive role:
- Business development and new customer acquisition
- Strategic partnerships and alliances
- Distributor, dealer and integrator channel development
- Partner recruitment, activation and performance
- Market entry and commercialization
- Sales and marketing execution
Fractional executive leadership
The senior leader your commercial operation is missing.
Part-time in hours, full-time in accountability. Each mandate is scoped to the days your plan requires and steps back as your own team grows into the role.
Fractional President
Commercial direction and P&L
Sets strategy, pricing, partners and hiring, and is accountable for pipeline and revenue.
When no one above the sales team is setting direction.
Fractional PresidentFractional GM
A business unit or new market
Runs a region, product line or new-market operation end to end, with clear decision rights.
When a market needs an owner before it justifies a permanent one.
Fractional GMFractional CRO
Pipeline, forecast and revenue
Builds the revenue system: coverage, pipeline stages, forecasting discipline and channel performance.
When direction exists but revenue execution is inconsistent.
Fractional CROFractional CMO
Positioning and demand
Sharpens the product story, partner marketing and demand creation that feed the pipeline.
When the product is better than the market believes.
Fractional CMOWho we work with
Manufacturers with a strong product and a commercial gap.
The technology is proven. What is missing is a senior commercial leader, a channel that sells, or a growth system that repeats.
No senior commercial leader
Pricing, partner and hiring decisions wait for someone with authority and P&L accountability.
Partners that do not produce
Distributors, dealers and integrators are signed but sell little.
A market that has not taken hold
New geography, new channel, new buyers. Translating the brochure is not a plan.
Growth that does not repeat
Early wins exist. Sales and marketing do not yet run as a forecastable system.
How we engage
Three ways to work with BOS.
They differ in who carries the accountability.
LEAD
Fractional President, GM, CRO or CMO
Bob Moore inside your company, with authority over the plan and accountability for the numbers.
- Commercial strategy, pricing and partner economics
- Team, partners, pipeline and forecast
- Board and ownership reporting
BUILD
Business development and commercial execution
For teams that already have leadership: we do the commercial work alongside you, from new customers and partners to channels and market entry.
- Business development, partnerships and alliances
- Distributor, dealer and integrator channels
- Market entry, sales and marketing execution
- Practical AI in commercial workflows
ADVISE
Targeted advisory engagements
A defined question, a defined scope, and a direct answer from an operator who has made these decisions before.
- Commercial strategy and pricing decisions
- Leadership team working sessions
- Commercial operating model reviews
- Where AI can practically improve commercial work
How BOS works
Start from commercial reality.
A short, practical sequence, shaped to each company.
- DiagnoseWhere revenue actually comes from, where the channel stalls, and what the numbers say.
- DecideA commercial plan with priorities, owners and targets that leadership can approve.
- OperateLead or build the work with your team, with clear ownership and accountability.
- ReportPlain numbers on pipeline, partners and revenue, shared with ownership.
Insights
Perspective on channel strategy and commercial leadership.
Field notes from Bob Moore on partner trust, mindshare and pricing.
- The ICE Principles: Integrity, Consistency, and Execution in Channel Success
How integrity, consistency and execution shape partner trust and the performance of a channel program.
- The Power of Mindshare in Channel Sales and Marketing
Build channel mindshare through a clear product story, consistent partner engagement, and practical sales and marketing execution.
- Tariffs, Currency Swings, and Channel Chaos: Managing Price Uncertainty in 2025
How manufacturers can manage tariffs, currency swings and channel pricing uncertainty without damaging partner trust.
Entering or expanding in North America?
Twelve questions, about three minutes, with results on screen and no email required. A useful pre-read before a conversation.
If the product is strong and the commercial engine is not, let’s talk.
Thirty minutes with Bob Moore to talk through your commercial situation and whether fractional leadership, a build engagement or targeted advice is the right fit.