Enter North America. Build the distribution. Turn product into revenue.

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BOS Executive Partners helps technology manufacturers establish and grow their North American businesses, with particular expertise in physical security technology.

If you manufacture technology — physical security, building systems, or adjacent tech — and North America is your next growth chapter, the product is probably not the problem. The commercial operation behind it is.

We help manufacturers enter the United States and Canada, build the distribution and dealer networks that actually sell, and put the commercial leadership in place to run it all. Physical security technology is our initial specialization and the base of our credibility; our commercialization capabilities apply to adjacent technology markets as well.

Who we help

We work with technology manufacturers that:

  • Have a proven product and a home-market business, and want to enter or expand in the United States and Canada — but have no commercial presence there yet.
  • Have entered North America and are underperforming: a signed distributor with no sell-through, a rep firm that isn’t producing, a sales hire that isn’t scaling.
  • Need senior commercial leadership — a fractional president — without hiring a full-time executive before the revenue justifies one.

If you sell through distributors, dealers, and integrators, this is our work. If the fit isn’t there, we will tell you directly.

Commercial problems we solve

1. North American market entry. You have a strong product and a strong home-market business. Entering the U.S. is not a matter of translating the brochure. It means validating certifications and compliance, mapping a different channel structure, setting pricing that holds margin across a multi-tier channel, and putting commercial leadership in place before headcount. North American market entry →

2. Channel and distribution development. Signed distributors do not create sell-through. We build the partner operation: segmentation of the right distributor and dealer profiles, disciplined recruitment, onboarding that actually prepares partners to sell, and activation — demand creation, mindshare, and measurement — so the channel produces revenue instead of a line-card listing. Channel and distribution development →

3. Fractional executive leadership. Sometimes the gap is not one more salesperson — it is the absence of a commercial leader with P&L responsibility. As a fractional president, we own the commercial operation: strategy, channel, team, and numbers, sequenced before headcount. Not one marketing or sales function — the whole commercial business. Fractional commercial leadership →

4. Commercial growth and sales execution. For manufacturers already in market, we diagnose why the operation isn’t producing and fix the commercial machine: repeatable sales processes, channel accountability, and the metrics that separate activity from revenue.

Why trust us

I have sat in the commercial leadership seat — the one that has to make the number — not the advisor’s chair. I have built commercial teams, established distribution relationships, developed channel programs, managed commercial operations, and delivered measurable revenue growth for a physical security manufacturer in North America.

How we work

Every engagement starts with understanding the commercial problem. We assess the opportunity, identify what is preventing growth, and establish a practical plan for execution.

Depending on the situation, BOS provides strategic direction, hands-on commercialization support, or fractional executive leadership.

Assess your readiness → — a working diagnostic, no email required.

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