About BOS Consulting
I’ve built partner programs from scratch across startups, mid-market, and enterprise tech — long before channel was seen as strategic. My approach is grounded in structure, credibility, and momentum. BOS Consulting helps companies create partner ecosystems that scale, build trust, and deliver measurable growth.
With over 30 years in channel sales and marketing, I’ve architected partner strategies that outperform, recruit partners that align, and activate marketing that actually gets used. I bring the strategy and the hands-on execution — whether you’re launching a new program or fixing one that’s stalled.
What I Do
I help companies build partner ecosystems that scale — from strategy to hands-on execution.
Whether you’re launching a new channel or rebooting one, I develop systems to:
• Recruit the right partners
• Drive real engagement
• Generate predictable revenue
I – Integrity
No games, no gimmicks.
Integrity means clarity up front — how you recruit, how you support, how you grow.
When partners know where they stand, they step up.
C – Consistency
Be steady, be visible.
The programs that win are the ones that show up reliably — with repeatable processes, clear expectations, and zero confusion.
E – Execution
Strategy’s easy. Delivery’s the difference.
I help you run programs that move: partners recruited, enabled, and marketed to with systems they actually use — and results that actually show.
Why BOS Consulting
Most channel consultants hand you a framework and walk away.
I don’t.
I’ve built partner programs from the ground up — across startups, mid-market, and enterprise.
I know how to recruit partners who actually sell, and how to activate marketing that doesn’t sit idle in a portal.
But more than that — I get personally invested.
I don’t take on every client. When I do, it’s because I see potential and believe in the outcome.
It’s not just a contract — it’s a collaboration.
And long after the engagement ends, I’m still thinking about how to help you win.